Startup marketer. Founder of Kindling, the AI App Factory. I sit at the intersection of growth strategy and building products people actually use.
Most marketers talk about products. I build them. Most builders ignore distribution. I obsess over it. That's the gap I live in — the space where making something great meets making sure people actually find it.
I've spent my career in the trenches of startup growth — from pre-revenue to acquisition. I've built demand gen engines, led pipeline that contributed to 1000% ARR growth, and shipped AI products on nights and weekends because I can't stop tinkering.
Right now I'm Head of Marketing at Legion Security, where I lead GTM strategy and marketing. On the side, I'm building Kindling, the AI App Factory featuring apps like CapsuleAI and Momentum — because the best way to understand a market is to build for it.
An AI campaign builder for startup marketers. Onboard your brand, and Capsule generates publish-ready campaign assets — from brand voice to full content pipeline.
Visit trycapsule.aiAn AI life coach that tracks your growth across career, health, relationships, and purpose. Daily sessions, commitment tracking, and personalized guidance.
Coming soonI write about startup marketing, building with AI, and the messy reality of trying to do both at once. No thought leadership theater — just what I'm actually learning.
The gap between "marketing person" and "person who builds marketing tools" is closing fast.
Not the tools I tell people about — the ones I open every morning at 6am.
What I learned about growth, timing, and the things that matter after the deal closes.
I'm always open to conversations about startup marketing, AI products, or interesting problems worth solving.